About Us

Seinergy is building a Virtual Power Plant.  Twenty million annual kWh have been saved so far, and counting.  This is the equivalent of adding solar to 7,575 homes.  Without us some of these projects probably would have happened (sure!).  But we made them a whole lot easier, bigger, faster, and ensured that nothing fell between the cracks.

Our goal is to match the energy output from the Waukegan IL coal power close to where our founder, Bob Gunn, grew up on the shores of Lake Michigan.   We’re about 2% of the way there.

We do this by helping the most energy intensive industry (indoor cannabis production) reduce its energy footprint

We work with utilities everywhere in North America to provide custom energy savings analyses and to advocate to electric utilities for the biggest rebates possible.  We handle all aspects of rebate processing for growers. Or we buy the efficient lights and pay for the lights over time through a lease-to-own.  The monthly energy savings–in most cases–exceeds the monthly lease cost, so it’s a cash positive deal  for growers from day one.  The financing, consulting and underwriting fees are all free to the growers – paid out of the energy rebates.

Our Team & Culture  At Seinergy we value the role of small business, sustainable business practices and healthy work-life balance.  Our company exists at the intersection of utility rebate policy, finance and cannabis, and is executed under an umbrella and passion for entrepreneurship and creativity.

Our team’s complimentary backgrounds help us work together to execute our business. Our backgrounds and skills include:

  • Certified Energy Manager (CEM)
  • Sustainable Business Students and Practitioners
  • Masters in Business Administration (MBAs – 3)
  • Botanists, Economists, Environmental Scientists, Educators
  • Financial Engineers, Analysts, Managers and Bookkeepers
  • Entrepreneurship, creativity in business

Bob Gunn, Founder & President

bob-gunn-headshotBob Gunn is an analyst rooted in the electric utility industry. He founded Seinergy in 2012 to experiment with new market opportunities, and challenge some outdated utility models. In 2014 Bob began applying his our industry knowledge to cannabis, asking questions, identifying market barriers, and experimenting with market based solutions to conservation for growers.  Seinergy is now the leading energy efficiency firm focused on helping cannabis growers reduce their electric consumption, via access to utility energy rebates and private capital.

Bob’s utility career has provided opportunities to collaborate with a variety of organizations including the Northwest Energy Efficiency Alliance, the Bonneville Power Administration, the Large Public Power Association and several private energy companies. He now spends 70% of his time at cannabis industry events and working with vendors and growers on energy rebate applications, and 30% of his time maintaining utility relationships at industry speaking and networking events.

Bob holds an MBA from the Bainbridge Graduate Institute, a BA from Colorado College, and is a Certified Energy Manager through the association of Energy engineers.                  bob@seinergy.org


Emi Gunn, Co-Founder

Emi manages all things financial for Seinergy including strategy and direction of Seinergy – rounding out Bob when he gets carried away.  Emi handles lease administration, bookkeeping, private capital finances, rebate remittance and true-ups, and compliance.


New Partner – coming soon (to be announced)

[New Partner] brings with him a long legacy of entrepreneurship, environmental stewardship, creativity and science.  [New Partner] rounds out the analytical minded founders with marketing acumen, scientific context, and an ability to engage with anyone.


Seinergy proudly supports the following mission aligned business entities:

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Seinergy also supports the following entities based on our team’s extracurricular interests:

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